Sales Tip Of The Week: Product Knowledge

This week, Judy Hoberman from Selling In A Skirt discusses the importance of “Product Knowledge” in relation to the sales process. Top take aways this week include:
– Don’t overwhelm your customer with every little detail
– Simply explain how the product works
– Explain how the customer will benefit from using your product/service
– Explain what the customer would lose from not using your product/service